About Me
I HAVE A NATURAL ABILITY TO COMBINE HANDS-ON EXPERIENCE, TEAM MANAGEMENT SKILLS AND EMERGING MARKETING TECHNOLOGIES TO CONTINUALLY DERIVE A RETURN ON INVESTMENT.
Reasons to consider my profile
Close to 20 years of measurable
marketing excellence.
Known as a creative, technical and analytical global marketing director, I have gained a proven record of successful strategy development, specifically to drive sustainability and profitability for multiple businesses both in the start-up and ongoing development stages.
View my LinkedIn Profile- I’m influential in management of multi-cultural marketing teams, requiring hands-on leadership and natural creativity to conceptualise multi-million marketing campaigns designed to engage consumers.
- I combine commercial and financial acumen to control large marketing budgets for corporations, while maximising spend in a start-up environment as a successful entrepreneur.
- My experience covers the global market space including the UK, US, EU and UAE, with multi-cultural stakeholders spanning 40 nationalities.
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Years of experience
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Millions in budgets
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Targeted Countries
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Largest team
Areas of Interest
GREAT MARKETING CAN DO MORE THAN SIMPLY REACH VALUABLE CUSTOMERS - IT CAN CREATE THEM.
Ready to get in touch? Visit my contacts page:
Get in touch02.
Working Process
It works for global markets, various industries, and multimillion dollar campaigns. It will work for YOU TOO.
Discuss & Strategise
01.Focusing on the important goals
Outstanding performance starts with narrowing the focus— clearly identifying what must be done, or nothing else we achieve matters. This identifies the most important objectives and conceptualise the strategy for success.
Set goals & Execute
02.Acting on the KPIs
The defined KPIs track the critical activities that drive or lead to a goal. They predict the success of the campaign and are influenced directly by the actions. Focused executions towards the KPIs and their tracking will ensure success.
Analyse & Optimise
03.Keeping robust reporting
Having KPIs or goals in a campaign won’t have much meaning unless we know their progress. The right reporting will drive the right actions and with that, we will be closer to achieving any goal or knowing what to change on the way.
Career Highlights
Transforming energy and ideas into measurable marketing results.
Fractional CMO
2023 - PresentEarly Professional Milestones in the UK
In the bustling city of London, my advanced career took shape. As the Head of Digital Media Buying at KF Beauty, I designed and implemented digital and media strategies, leading a global team of performance marketing specialists. We increased new customer sales ninefold and raised ROAS threefold, deploying over £3m monthly in performance budgets.
Ascending to the role of Head of Paid Media at Beauty Pie, I directed the paid media function for an exclusive luxury buyers club. We extended the paid media budget twentyfold, acquiring thousands of loyal members monthly and attracting a multi-million dollar business investment.
Expanding Horizons to Bulgaria and Dubai
My journey then led me to Sofia, Bulgaria, as the Marketing Director at Scalefocus. Here, I enhanced the global digital footprint, increasing engagement by 110% and new user acquisition by 70%. We transformed marketing team processes, successfully deploying over ten high-value client projects within a year.
In the sands of Dubai, I took the helm as Marketing Director at Selfologi. Building a global brand from the ground up, I expanded the marketing team to 12 staff in six months, generated 15,000 leads in the initial half-year, and consistently secured over 300 online bookings monthly post-launch.
A New Chapter at NEXT BASKET
The narrative of my professional evolution is incomplete without highlighting my transformative role as CMO at NEXT BASKET. I was instrumental in nurturing the team from inception to 8 professionals, establishing a compelling brand identity, devising an effective go-to-market strategy, and overseeing the triumphant launch of the company’s MVP.
A Fusion of Global Expertise
Every chapter of my journey, detailed on my website, is marked by a blend of creative, technical, and analytical mastery driving sustainability and profitability. Leading multicultural marketing teams, managing multimillion-dollar budgets, and executing globally resonant campaigns, particularly in the UK, US, EU, and UAE, have been my hallmarks.
Your Next Chapter with Me
As your fractional CMO, I am poised to offer a partnership that is as dynamic as it is results-driven. Every strategy is tailored, ensuring alignment with your specific business landscapes, objectives, and challenges. Together, we will explore untapped market terrains, optimise marketing initiatives, and ascend to new pinnacles of brand success, visibility, and market dominance.
Chief Marketing Officer at NEXT BASKET | Sofia
2023-2023LAUNCHING AN AMBITIOUS PRODUCT
The narrative of my professional evolution is incomplete without highlighting my transformative role as CMO at NEXT BASKET, a 360-degree online platform for starting and managing a global e-commerce business. I was instrumental in:- Nurturing the team from inception to 8 professionals
- Establishing a compelling brand identity
- Devising an effective go-to-market strategy
- Overseeing the triumphant launch of the company’s MVP.
Marketing Director at Selfologi | Dubai
2021-2023BUILDING A GLOBAL BRAND
Form part of team of four senior leaders in the early stages of business start-up for a booking cosmetic treatment site. Define the marketing strategy and brand positioning campaigns to boost awareness in the market, covering a range of social media channels, including Instagram, Facebook, Twitter, YouTube and more, to achieve marketing objectives.- Recruited the marketing team from zero to 12 staff in first six-months, involving training, leadership and management.
- Independently sourced new business, resulting in creating 15,000 leads in the first six months from a standing start.
- Proactively generated 300+ online bookings per month on the website within the first quarter of launching the business.
- Executed the go-to-market strategy which resulted in winning numerous business and industry awards for audience reach.
- Negotiated with Meta Platforms, Google and TikTok to secure KAM-level account management access agreements.
Marketing Director at Scalefocus | Sofia
2020 - 2021ENHANCING THE GLOBAL DIGITAL FOOTPRINT
Led on all aspects of marketing for a software development and digital services company, involving brand positioning strategy and new business development to generate marketing qualified leads. Motivated and empowered a dedicated marketing team, putting in place processes and building a culture of excellence. Interacted with third party providers to build relationships and leverage expertise in driving global marketing expansion opportunities, as well as achieving target market growth.- Built an online marketing team from scratch involving in-depth training, resulting in 20 high-performing direct reports.
- Increased engagement 110% and new user acquisition by 70% by driving improvement in digital marketing maturity.
- Transformed marketing team processes to successfully deploy 10+ high-value client projects within one year.
Head of Paid Media at Beauty Pie | London
2018 - 2020RAPIDLY GROWING NEW MEMBERS
Directed the paid media function for an exclusive luxury buyers club, specialising in makeup and skincare products, with full budget control and strategy development. Propelled a global transformation strategy deployed across various departments, to transition from a semi-aligned approach to integrated marketing campaigns focused on new memberships. Captured near real-time data to allocate budgets and generate growth by deploying a solid performance reporting process.- Extended twentyfold paid media budget to meet CPA goals, maintain a return on investment and steadily increase sales.
- Acquired 1000s of loyal members monthly with a super low-churn ratio using a first-target product matching strategy.
- Spearheaded paid media channel expansion to enable c.100% overlap in audience interest versus company presence.
- Deployed acquisition strategy to onboard new members, resulting in attracting a multi-million dollar business investment.
Head of Digital Media Buying at KF Beauty | London
2016 - 2018PROFITABLY GROWING SALES
Designed and implemented digital and media strategy aligned to business and marketing plans. Led newly created global team of performance marketing specialists to exploit sales channels and generate profitability through product market strategies.- Assembled a global performance marketing team from one to eight staff, resulting in a hyper-loyal, driven team.
- Increased new customer sales ninefold, raised ROAS threefold and deployed £3m+ monthly in performance budgets.
- Chaired sessions to enhance products for Facebook and develop advertising platform for brands such as Wunder2.
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Mark Evans
"What Alex doesn’t know about online marketing, paid marketing, Google, Meta and driving audiences isn’t worth knowing. The word genius is thrown around a lot these days, but to know what he knows and to do what he does, well, yeah – you have to be some kind of genius. And he is – both at work and, I’m happy to say, as a person. A genuinely nice guy, and a pleasure to work with. He’ll make your business better, and your life happier. Hire him today! "
Jonathan Krist
"As BFashion’s traffic acquisition director, Alex had a solid role in every key decision in the company. His engagement was visible and the results he achieved were what the company needed. Alek’s drive for success and focus on the goals was what impressed me the most for the period he was with us. Apart from his duties, he is a person who will cheer up everyone in the room and breaking the ice. I will recommend Alek to everyone who needs a team member with experience and the ability to think outside of the box. "
Jeremy Kraft
"Alex is a true professional. With a good understanding of e-commerce and what drives traffic and a great temperament, Alex is a real team player and someone who would add value to any company. "
Krassimir Stankov
"Alex is one of the most active Directors I had the chance to work with. A very positive and results-oriented person, who always managed to get along with team members in various tough situations. Alex doesn’t need a lot of explanation as he quickly gets the point and “gets on it”. He is also good at motivating his team and you always get “a good feeling” after talking to him. A person who speaks through his actions and someone I’m glad to know and would always gladly recommend! "
Radoslav Blagoev
"I know Alexander for 15 years. He is an extremely positive and friendly person. Alexander is very creative and original in his ideas and business strategies. He is a refined professional, possessing a unique mix of positive qualities. I would recommend him at all times, knowing that he would exceed every expectation. "
Boril Bogoev
"Alexander is a great professional, a good friend and an inspiring person. I know him from our work together at BFashion.
He is one of the most pro-active and creative people I know. During his time at the company, he re-arranged completely the Google advertising strategy and tactics and implemented practices that increased our revenue and optimized the team’s efforts.
He is a team player you can trust and is always ready to help. He has the leadership in his bones and blood and takes time not only to achieve the operational targets but to keep his team motivated as well.
I would recommend Alexander with confidence and respect. "
Ben Antz-Recalt
"I have a great pleasure to recommend Alexander as it was an amazing experience to work together on various digital projects. Alexander has a strong background and such a bold overall vision in its domain that shows immediate skill, dedication, innovation and sense of initiative. He is a person full of ideas and suggestions, always open to discuss exciting opportunities and the latest trends/possibilities. He is also a very professional and friendly member of a team and shows, on top of talent, great management skills and a will to share his knowledge and latest discoveries so I was lucky enough to learn a lot from his sides!
He is one of the most pro-active and creative people I know. During his time at the company, he re-arranged completely the Google advertising strategy and tactics and implemented practices that increased our revenue and optimized the team’s efforts.
He is a team player you can trust and is always ready to help. He has the leadership in his bones and blood and takes time not only to achieve the operational targets but to keep his team motivated as well.
I would recommend Alexander with confidence and respect. "
Kristen Fitzgerald
"It was an absolute pleasure working alongside Alex for the past 2 years. We have worked very closely together on many digital projects and branding activities, where Alex’s passion and motivation for the digital space really shined through.
I would recommend Alex for any roles that require intelligence, innovation and stand-out leadership and management skills. It would be excellent if we could work together again one day! He is one of the most pro-active and creative people I know. During his time at the company, he re-arranged completely the Google advertising strategy and tactics and implemented practices that increased our revenue and optimized the team’s efforts.
He is a team player you can trust and is always ready to help. He has the leadership in his bones and blood and takes time not only to achieve the operational targets but to keep his team motivated as well.
I would recommend Alexander with confidence and respect. "