Early Professional Milestones in the UK

In the bustling city of London, my advanced career took shape. As the Head of Digital Media Buying at KF Beauty, I designed and implemented digital and media strategies, leading a global team of performance marketing specialists. We increased new customer sales ninefold and raised ROAS threefold, deploying over £3m monthly in performance budgets.

Ascending to the role of Head of Paid Media at Beauty Pie, I directed the paid media function for an exclusive luxury buyers club. We extended the paid media budget twentyfold, acquiring thousands of loyal members monthly and attracting a multi-million dollar business investment.

Expanding Horizons to Bulgaria and Dubai

My journey then led me to Sofia, Bulgaria, as the Marketing Director at Scalefocus. Here, I enhanced the global digital footprint, increasing engagement by 110% and new user acquisition by 70%. We transformed marketing team processes, successfully deploying over ten high-value client projects within a year.

In the sands of Dubai, I took the helm as Marketing Director at Selfologi. Building a global brand from the ground up, I expanded the marketing team to 12 staff in six months, generated 15,000 leads in the initial half-year, and consistently secured over 300 online bookings monthly post-launch.

A New Chapter at NEXT BASKET

The narrative of my professional evolution is incomplete without highlighting my transformative role as CMO at NEXT BASKET. I was instrumental in nurturing the team from inception to 8 professionals, establishing a compelling brand identity, devising an effective go-to-market strategy, and overseeing the triumphant launch of the company’s MVP.

A Fusion of Global Expertise

Every chapter of my journey, detailed on my website, is marked by a blend of creative, technical, and analytical mastery driving sustainability and profitability. Leading multicultural marketing teams, managing multimillion-dollar budgets, and executing globally resonant campaigns, particularly in the UK, US, EU, and UAE, have been my hallmarks.

Your Next Chapter with Me

As your fractional CMO, I am poised to offer a partnership that is as dynamic as it is results-driven. Every strategy is tailored, ensuring alignment with your specific business landscapes, objectives, and challenges. Together, we will explore untapped market terrains, optimise marketing initiatives, and ascend to new pinnacles of brand success, visibility, and market dominance.