BUILDING A GLOBAL BRAND

Form part of team of four senior leaders in the early stages of business start-up for a booking cosmetic treatment site. Define the marketing strategy and brand positioning campaigns to boost awareness in the market, covering a range of social media channels, including Instagram, Facebook, Twitter, YouTube and more, to achieve marketing objectives.

• Recruited the marketing team from zero to 12 staff in first six-months, involving training, leadership and management.
• Independently sourced new business, resulting in creating 15,000 leads in the first six months from a standing start.
• Proactively generated 300+ online bookings per month on the website within the first quarter of launching the business.
• Executed the go-to-market strategy which resulted in winning numerous business and industry awards for audience reach.
• Negotiated with Meta Platforms, Google and TikTok to secure KAM-level account management access agreements.