ENHANCING THE GLOBAL DIGITAL FOOTPRINT

Led on all aspects of marketing for a software development and digital services company, involving brand positioning strategy and new business development to generate marketing qualified leads. Motivated and empowered a dedicated marketing team, putting in place processes and building a culture of excellence. Interacted with third party providers to build relationships and leverage expertise in driving global marketing expansion opportunities, as well as achieving target market growth.

• Built an online marketing team from scratch involving in-depth training, resulting in 20 high-performing direct reports.
• Increased engagement 110% and new user acquisition by 70% by driving improvement in digital marketing maturity.
• Transformed marketing team processes to successfully deploy 10+ high-value client projects within one year.