PROFITABLY GROWING SALES

Designed and implemented digital and media strategy aligned to business and marketing plans. Led newly created global team of performance marketing specialists to exploit sales channels and generate profitability through product market strategies.

• Assembled a global performance marketing team from one to eight staff, resulting in a hyper-loyal, driven team.
• Increased new customer sales ninefold, raised ROAS threefold and deployed £3m+ monthly in performance budgets.
• Chaired sessions to enhance products for Facebook and develop advertising platform for brands such as Wunder2.