RAPIDLY GROWING NEW MEMBERS

Directed the paid media function for an exclusive luxury buyers club, specialising in makeup and skincare products, with full budget control and strategy development. Propelled a global transformation strategy deployed across various departments, to transition from a semi-aligned approach to integrated marketing campaigns focused on new memberships. Captured near real-time data to allocate budgets and generate growth by deploying a solid performance reporting process.

• Extended twentyfold paid media budget to meet CPA goals, maintain a return on investment and steadily increase sales.
• Acquired 1000s of loyal members monthly with a super low-churn ratio using a first-target product matching strategy.
• Spearheaded paid media channel expansion to enable c.100% overlap in audience interest versus company presence.
• Deployed acquisition strategy to onboard new members, resulting in attracting a multi-million dollar business investment.